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November 08, 2009 - 7:25 PM

Why We Look at Some Web Ads and Not Others

Eyetracking Web Usability is a new book by Jakob Nielsen and Kara Pernice.

“Don't let the bland title fool you — what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate Web sites...”

Read the complete book review at Time.com - Why We Look at Some Web Ads and Not Others

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