August 02, 2009 - 11:00 PM
Typography & Transportation
Two articles on typography that everyone interacts with daily while driving or taking public transportation.
The Road to Clarity
"Looking at a sign in Clearview after reading one in Highway Gothic is like putting on a new pair of reading glasses: there’s a sudden lightness, a noticeable crispness to the letters."
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The (Mostly) True Story of Helvetica and the New York City Subway
"Helvetica is the official typeface of the MTA today, but it was not the typeface specified by Unimark International when it created a new signage system at the end of the 1960s."
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